Previous clients have included The Greater London Authority, Wrangler (Fashion Company), Fender (Guitar Manufacturer), Westminster City Council, Beyond Music (Charity) as well as over 75 independent artists, musicians, creatives, companies, local organisations, charities and music venues.
Specialized in creative content campaigns, brand growth, public representation, visual media and film, Antonio and close network consistently deliver projects to an admirable standard - independent of style, genre or location. Employing a holistic and media-centric approach to his projects, a bespoke plan is put together for his clients with close attention to the overall goals, audience and message.
After his early freelance career as a music producer and recording engineer, Antonio later developed a talent for camera work; directing music videos, advertisement, event & company videos. Along the way, his keen eye for brand strategy, graphics and promotional material left no shortage of start-ups and local businesses asking for his help. Word spread amongst local musicians, artists, companies, platforms and venues - Antonio soon beginning to oversee larger projects and campaigns, expanding his offering and abilities as a marketer.
After three years building his network, Antonio now has a reliable client-base with a considerable number of returning individuals and companies; his work ethic, attention to detail & amiability propelling him.
Watch Antonio's latest director showreel, or motion graphics work. Visit the home page for all projects. Antonio is available for bookings & enquiries; use the contact section to reach out.


B Positive | 'Pay The Man'
Tone worked alongside South London artist Mr. B-Positive to create a fun and carefully-directed music video for his debut single 'Pay The Man'.  The video has amounted over 15k views on YouTube, while 'B' continues to build his music catalogue.
Motion Graphics
Tone-O is adept at using Adobe After effects to create marketing material, promotional content and all-out animations. Watch this reel and see what's possible. This kind of content is perfect for businesses, or artists that want to make an announcement.
Croydon Composers
'Croydon Composers' (CC) is about creating new, cross - genre collaborations between aspiring & established composers. Participants are selected to compose, record & perform a new composition in duos, trios and bands. They are mentored in music and music business by established music professionals.
Tone-O directed and produced two music videos for Croydon-based artist LocksMyth. The videos totalled more than 50k views on YouTube, marking a powerful debut for the artist and development to their overall aesthetics.
Sofia Lafuente
Sofia Lafuente is a Spanish American singer/songwriter living in West London. Directed by close collaborator Alex Butcher (@shotbybutch), these videos were co-produced and DOP'd by Tone-O.
The Front Room
The Front Room is a music venue and creative workspace in South London. Throughout Covid-19, Tone-O worked alongside The Front Room to direct and produce an array of filmed live stream and pre-recorded music content, starting 'Front Room TV'.
Film Showreel
As a director, videographer, DP and editor, Tone has put together a reel of his favourite film work in 2021. Watch this unique montage of music-videos, corporate work and promotional material cut to the song 'Wild Ocean' by Drawn Tide.
Drawn Tide "Wild Ocean"
Drawn Tide share their debut single, directed and filmed by Tone-O on a beach in Frinton. Shooting took place across two days, and features a rap section by Kofi:11 and dance choreography by Sara Dos Santos.
GIR Merchandise
'Girls I Rate' (GIR) is a female-empowerent movement, providing opportunities for musicians and songwriters. Antonio designed the merchandise line, working alongside founder Carla Marie Williams and stylist Vanessa Davina.
Asbo Magazine
Croydon-based initiative SDS Entertainment have featured Tone-O in their takeover of ASBO Magazine, a love letter and representation of the extensive assemblage of talent to be discovered within the London borough. From designers, artists, charities and collectives, ASBO has teamed up with SDS Entertainment and Puma to both recognise and convey the stories of Croydon-born talent.
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