The F18 journey continues to develop with the commencement of #F18Live, where artists perform live at the studio with professional film footage.
F18 Studios is a newly built recording studio in North Acton. Tone-O implemented a bespoke digital marketing strategy for the studio's launch, including a full visual brand identity, logos, content plan, social media launch & engagement strategy, website content, and promotional video footage.
Tone-O directed and produced two music videos for Croydon-based artist LocksMyth. The videos totalled more than 50k views on YouTube, marking a powerful debut for the artist and development to their overall aesthetics.
The Front Room
The Front Room is a music venue and creative workspace in South London. Throughout Covid-19, Tone-O worked alongside The Front Room to direct and produce an array of filmed live stream and pre-recorded music content, starting 'Front Room TV'.
Drawn Tide "Wild Ocean"
Drawn Tide share their debut single, directed and filmed by Tone-O on a beach in Frinton. Shooting took place across two days, and features a rap section by Kofi:11 and dance choreography by Sara Dos Santos.
Mayor of London
Directing & producing a number of film pieces for a cultural unit within the Mayor's Office.
Croydon-based initiative SDS Entertainment have featured Tone-O in their takeover of ASBO Magazine, a love letter and representation of the extensive assemblage of talent to be discovered within the London borough. From designers, artists, charities and collectives, ASBO has teamed up with SDS Entertainment and Puma to both recognise and convey the stories of Croydon-born talent.
Kaobi | "I AM" Freestyle
Artist Kaobi makes drops his debut single, in this simple and effective freestyle video. Fun fact; this was filmed in less than 3 hours, and edited the next day - a testimony to what can be turned around with short notice.
'Croydon Composers' (CC) is about creating new, cross - genre collaborations between aspiring & established composers. Participants are selected to compose, record & perform a new composition in duos, trios and bands. They are mentored in music and music business by established music professionals.
Antonio's passion for music is what began his career as a freelancer. With influences of rock, jazz, afro-beats, R&B and hip-hop, listen to a collection of his production work below.
Sofia Lafuente is a Spanish American singer/songwriter living in West London. Directed by close collaborator Alex Butcher (@shotbybutch), these videos were co-produced and DOP'd by Tone-O.
'Girls I Rate' (GIR) is a female-empowerent movement, providing opportunities for musicians and songwriters. Antonio designed the merchandise line, working alongside founder Carla Marie Williams and stylist Vanessa Davina.