'Girls I Rate' (GIR) is a female-empowerent movement, providing opportunities for musicians and songwriters. Antonio designed the merchandise line, working alongside founder Carla Marie Williams and stylist Vanessa Davina.
B Positive | 'Pay The Man'
Tone worked alongside South London artist Mr. B-Positive to create a fun and carefully-directed music video for his debut single 'Pay The Man'. The video has amounted over 15k views on YouTube, while 'B' continues to build his music catalogue.
Sofia Lafuente is a Spanish American singer/songwriter living in West London. Directed by close collaborator Alex Butcher (@shotbybutch), these videos were co-produced and DOP'd by Tone-O.
Tone-O directed and produced two music videos for Croydon-based artist LocksMyth. The videos totalled more than 50k views on YouTube, marking a powerful debut for the artist and development to their overall aesthetics.
Tone-O is adept at using Adobe After effects to create marketing material, promotional content and all-out animations. Watch this reel and see what's possible. This kind of content is perfect for businesses, or artists that want to make an announcement.
The Front Room
The Front Room is a music venue and creative workspace in South London. Throughout Covid-19, Tone-O worked alongside The Front Room to direct and produce an array of filmed live stream and pre-recorded music content, starting 'Front Room TV'.
As a director, videographer, DP and editor, Tone has put together a reel of his favourite film work in 2021. Watch this unique montage of music-videos, corporate work and promotional material cut to the song 'Wild Ocean' by Drawn Tide.
'Croydon Composers' (CC) is about creating new, cross - genre collaborations between aspiring & established composers. Participants are selected to compose, record & perform a new composition in duos, trios and bands. They are mentored in music and music business by established music professionals.
Antonio's passion for music is what began his career as a freelancer. With influences of rock, jazz, afro-beats, R&B and hip-hop, listen to a collection of his production work below.
Drawn Tide "Wild Ocean"
Drawn Tide share their debut single, directed and filmed by Tone-O on a beach in Frinton. Shooting took place across two days, and features a rap section by Kofi:11 and dance choreography by Sara Dos Santos.